Think like Artist, Act like an Entrepreneur

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Music industry stakeholders can invest wisely in themselves by attending this music business workshop coming up in Pretoria on 10 October.

Lesh Music Business Workshop
Lesh Music Business Workshop

The workshop/seminar is aimed at independent artists, record label owners, artists’ managers, music events promoters and anyone who has interest in the music industry and who wishes to learn how to maximize their revenues from the industry. It is the brainchild of Segodi Leshalabe, a concerts promoter, speaker, blogger & international music business fanatic and he hopes it will bring the much needed music business education that will help equip everyone involved and help them generate wealth from their endeavours. The theme of the event “Think like Artist, Act like an Entrepreneur” is also the title to Segodi’s forthcoming book that addresses the same issues. “We are tired of artists who were once successful in their careers, ending up retiring into poverty while their music continues to generate revenue for others. Through this kinds of interventions, I believe everyone will enter and play in the industry in a smarter way, able to create a comfortable future for themselves with passive income from their creations”, says Segodi. More of his thoughts and ideas are freely available and accessible via his blog: http://www.segodileshalabe.co.za.

Simply titled “Lesh Music Business Workshop”, the event takes place at the Pretoria State Theatre on 10 October 2015. It starts from 10h00 in the morning and will run till the evening. Tickets costs R200 and are already available from Computicket and Shoprite/Checkers outlets countrywide. Just ask for “Lesh Music Business Workshop” tickets. Additional details about the event can be found on the event website her: http://www.segodileshalabe.co.za/workshop/. The speakers lineup for the event is quite impressive, consisting of music industry experts who boasts many years of experience in the industry, some having published books and still continuing to lecture and share knowledge at some of the country’s leading institutions of higher learning. Some of the speakers also play a big role within the local media circles, having ties with TV’s and Radio stations across various language groups. And to bring balance to the whole equation, artists and artists managers have also been roped in to share their experiences, challenges, lessons learnt and words of advice. The event will cover topics like Music industry structure, Music business and The Art of music marketing, How money flows in the music industry – Royalties and Income Streams, Branded artist: Branding tactics and methodologies, Digital Media in Music Business and How musicians can use new media to maximise reach, Music business fundamentals, Music Copyright, Funding, International travel incentive schemes and many more. As can be seen, the event is a full package and for the price listed, is actually more than a bargain. The full list of speakers is as follows: Nick Matzukis, Romeo Mabasa, Jonathan Shaw, Bongi & Collin, Peter Mbuli, Thokozani Nkosi, David Ramphekwa and Segodi Leshalabe.

Below are short bios of each:

The event organizer, Segodi, is a non-musician in the music space. He doesn’t sing nor play any musical instrument – “I suck at all such”, he says. Yet the artists he has managed or worked with have won various awards, be it a SAMA, Gospel Crowns and Ingoma Awards, you name it. He has even won an Ingoma Award himself for best music promoter. He has been to music business conferences around the world including SXSW in Austin, Texas (the US), PopKomm in Germany, Womex in Spain and Midem in France. He also has been in the music industry for over 15 years, a period during which he did it all, from recording new artists from scratch, bringing their brands to recognition, guiding them to winning awards, staging major shows/concerts and even giving talks to SA delegates earmarked to go do business overseas.

Mr Nick Matzukis is a published author, lecturer, Advocate of the High Court and music industry expert. He has written many articles and three music industry books, the latest being the highly-acclaimed “Music Law, Contracts and Business – the smart musician’s guide to how the South African Music industry works, how to negotiate the best possible contracts, and how to make money from music in South Africa and overseas.” He is also a founding director of Academy of Sound Engineering, South Africa’s top music production college. Also he has been appointed Chairman of SA’s Mechanical Rights Society, CAPASSO. His list of clients and referrers includes attorneys, major royalty collection societies, publishers, labels, recording artists, industry associations, aggregators, music retailers and the Department of Trade and Industry itself (in the form of CIPC’s Copyright Department.)
Importantly, he still plays drums and remains an active member of the South African and international musical fraternity.

Mr Romeo Mabasa is a life coach, motivational speaker with a particular focus on customized life/business topics provided by customers. He has also authored 3 books. Not only that, but he has been a Radio Dj for over 10 years. Previously he produced Thami Ngubeni’s show on Metro FM for five years running. He has been featured on various media platforms including SABC1, DSTV Dumisa TV, SABC2, Capricorn FM, ThobelaFM and MetroFM amongst others.

Mr Jonathan Shaw is a professional record producer and sound engineer, who works with a multitude of independent artists and record labels. Several artists he has worked with have received SAMA nominations. He has also written an acclaimed music industry textbook entitled for “The South African Music Business” and also lectures at various academic institutions, including Wits University, on music business and offers a number of industry workshops. He has been a speaker locally and abroad at various music conferences such as Moshito in Johannesburg, industry in Namibia and IASPM in Holland.

Bongi & Collin have won a SAMA award, a Gospel Crown Award and an Ingoma award. Not only that but together they boast a combined over 20 years experience in the music industry and have worked with many leading artists. They have shared stages with various local and international artists, from your HHP, Ntando, Ps Benjamin Dube, The Ojays, Bebe Winans, The Manhattans, Judith Sephuma, Ntokozo Mbambo, Asanda Bam, Letta & Caiphus, Hugh Masekela, Mafikizolo, Malaika and many other artists. Their performances range from local to overseas like the US, The Carribean, France, etc.

Mr Peter Mbuli is a Social Entrepreneur, devoted to efforts aimed at making social impact and an artist manager of note, he has worked with artists like Benjamin Dube, Keke, Mzwakhe Mbuli, Hlengiwe, Solly Mahlangu, Tshepiso Mpotla, Avis, Khotso Makgalema, Zaza, Sfiso, Kholeka and Jonas Gwangwa. He also lectured at Wits and UJ and has over 15 years experience in the Music Industry.

David is a musician turned businessman with excellent leadership qualities that are often hard to match in the industry. His involvement in music goes as far back as 2000. He has overseen studio recordings, live DVD recordings, artist management and overall production management. He’s also telecommunications expert and has worked with your major telecommunications companies. His knowledge of music and mobile technologies makes him a suitable specialist to speak about Digital Media in Music Business.

Thokozani Nkosi is a leading TV producer, having been in the media space for over 15 years. His early days saw him being a TV presenter, actor and trainee producer. This was before he started his own production company, Eclipse. The company now produces long running TV shows including “It’s Gospel Time” (SABC 2), “The Chatroom” (SABC 1) and “Big up” (SABC 1), all of which have been nominated for various awards in the past. Eclipse TV also produces the popular reality Gospel music talent search show “I want to sing Gospel” (SABC 2), which is among SABC 2’s top three most-watched TV shows. Earlier this year he was awarded the Trailblazer Award at Ingoma Awards in Pretoria. As Thokozani was developing himself as a prolific TV producer, his skills expanded to marketing, advertising, PR and communications as a whole. This allowed him to build the TOXMEDIA group, a group of companies that co-operate to provide the above services for the corporate world and government at highly competitive rates.

While this is the first of many other workshops to come, a line-up like this, at this price may never be repeated again. So everyone is encouraged to attend the workshop and learn.

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