Today, Moshito Music Conference and Exhibition lived up to its commitment to position the conference as Africa’s premier music market platform, and a destination for the music industry players desiring to engage in the business of music.
At its media launch, the Board of Moshito, unveiled an exciting value proposition detailing how it plans to celebrate 12 years since its inception with a theme ‘From Kwela to Hop: The Great South African Songbook’. The theme will be carried out through 3 new concerts and festivals taking place at the Market Theatre, Braamfontein – open air free festival – as well as the inaugural annual Moshito Music Festival in Newtown Park.
Unveiling its entertainment programme, the board was unequivocal in its intention to occupy Joburg through music in public spaces, which it said will include club gigs in Braamfontein – the Bannister Hotel and the Great Dane – as well as Ragga Nights hosted by African Storm at Bassline, Newtown.
Chairperson Mr Sipho Sithole explained, the decision was taken by the Moshito Board as a key strategic imperative that ensures that the conference is not limited or confined to only discussions on music discourse and debates about cultural imperatives. Instead, Moshito is opening up its offering to provide more opportunities and to sustain a platform for more musicians and artists to showcase their talent in front of a diverse audience, talent scouts, and local and international music promoters.
Unpacking the theme to the media, Mr Sipho Sithole, said: “Moshito 2015 is an important milestone since its inception and the conference recognizes those important timelines that carved the cultural and music landscape of this country, we thought it befitting to recognize those musicians that defined the narrative of our music heritage. We are so excited about this year’s event where music meets business and business creates opportunities. Our partnership with Johannesburg Arts Alive International Festival is another breakthrough as also positions Moshito as a concert producer which will be realised through Moshito Music Festival in Newton on 12 September”.
The 12th annual Moshito Music Conference and Exhibition will take place on the 10-12 September 2015 – Under the theme ‘From Kwela to Hop: the Great South Africa Song Book’.
Carrying this year’s Moshito theme as ambassadors are two pioneers – Legendary Lemmy ‘Special’ Mabaso and the legendary Emile YX – of the Cape Town hip-hop outfit Black Noise.
The event kicks off with an Opening concert on Wednesday the 9th September at SABC M1 studio, where the likes of Maru Tarang feat. Indwe, Maya Kamaty, Tribute Birdie Mboweni and Judith Sephuma resonate indigenous sounds combined with the true essence of Africa. Followed by a two day conference from the 10 – 11th September where conceptual topics ranging from ‘The Kwaito, Hiphop Narrative’ to ‘Forget Print? Is the Future Digital?” are tackle by an entrée of speakers from different specks of the music and lifestyle industry.
The conference promises to be the biggest industry gathering in 2015, with a stimulating conference programme, an expanded expo section and enough ‘live’ elements to keep guests entertained for the course of the conference. Moshito will continue with the newly introduced film and photographic exhibition to crystallize its theme ‘From Kwela to Hop’ focusing on the evolution of the country’s music heritage from Kwela music founded in the 1950s to Hip-Hop a post-apartheid edition to the music landscape Moshito 2015 has roped in some of the leading singer-song writers and Afro-soul female artists such as Thandiswa Mazwai, Judith Sephuma, Simphiwe Dana, Unathi Nkayi-Msengana, as well as bubble gum pioneer, Mercy Pakela. Other emerging and established voices in the performance music scene such as Tribute Birdie Mboweni, Indwe, Nathi as well as Leanne Dlamini will be some of the artists that will complete the line-up of soul singers.
The Moshito Festival in Newtown, presented in association with Johannesburg Arts Alive International Festival, will be a nostalgic moment tracing the music back from bubble gum, kwaito, and up to hip-hop represented by more than 20 artists that pioneered these genres and defined the South African heartbeat.
Adding to its internal profile, Moshito will be bringing internationally acclaimed artists from Reunion Islands: Maya Kamaty, India’s Maru Tarang, Cabruera from Brazil, Dj Scratchy from the United Kingdom, Lorraine Lionheart from Botswana/United Kingdom, and Cape Verde’s Chachi Carvalho, amongst others.
The Conference will close on a high note, with its debut Moshito Festival: The Great South African Song Book, taking place on the 12th of September at Newtown Park – the soul Johannesburg with its distinct cosmopolitan vibe of live music, poetry and the arts. The festival will showcase South Africa’s music heritage with genres ranging from Kwela, Afro-trad/pop, Gospel, Ragga/Raggae, Kwaito and Hip Hop. The Festival will also feature great performances by Kwaito legends collaborating with contemporary Hip Hop artists.
Mr. Sithole further mentioned that, “in light of this dynamic event, Moshito continues to manage established partnerships with international music markets, such as the Atlantic Music Expo in Cape Verde, Doa Doa Music Market in East Africa, Indian Ocean Music Market Association – IOMMA (Reunion Islands) and the Chinese Musicians Association – and with the addition of Musica Minas from Brazil, Moshito is proud to grow and maintain their affiliation with such renounced partnerships.”
This year Moshito presents the following:
9 Sept: Opening Concert – SABC M1 Studios (Auckland Park)
10 Sept: Jazz Night at the Market Theatre (Newtown)
10 Sept: Moshito @ Ragga Nights hosted by African Storm (Newtown)
11 Sept: Concert in the City – Braamfontein (free Concert)
12 Sept: Moshito Music Festival: The Great South African Songbook (Newtown Park
Presented in partnership with Johannesburg Arts Alive International Festival
Moshito has been made possible by a solidified long term funding by the Department of Arts and Culture and the City of Joburg, thus establishing itself as not only South Africa’s biggest Music Conference and Exhibition but also as Africa’s premiere music industry event. With a purpose to broaden the business intelligence of the music industry professionals in Africa, strengthen business networks for participants and inform delegates, traders and the public about the multifaceted and dynamic nature of the global music industry. Moshito Music Conference and Exhibition will be taking place between the 10 – 11th September at the SABC, Radio Park in Auckland Park.